For this edition of our Review Site Series, we wanted to focus on review sites with mobile apps. As many of you may already know, many mobile maps apps allow you to view reviews right within the app. And now there are even more ways to view reviews when you are mobile, as discussed in one of our previous blog posts, here.
However, mobile business search results seem to be an entirely different beast from the typical search engines that we have become accustomed to within typical web browsers. (Which, in and of themselves, are continuously evolving.)
As an example, we did a quick search for “pizza” near us on several different mobile apps, and these were our findings:
Searching “pizza” on Google Maps turned up these results.
Comparing the two side-by-side shows that the reviews for D’Amore’s Pizza Express are in fact older than the reviews for Maria’s Italian Kitchen, making its prominence even more bizarre.
-Distance seems to be the first factor determining search results.
-Star rating seems to be the second factor determining search results.
-Recency of reviews seems to be the third and final factor determining search results, although not consistent in every test case, as outlined above.