Google has recently implemented Google Local Guides to help boost interaction between customers and businesses, offering incentives for people who upload pictures, write reviews, answer questions — it’s about creating guides to promote available and accurate information for companies. Each upload gets points that will…

When discussing tactics for getting online reviews, incentives often comes up as a strategy. However, companies out there are often tempted to provide incentives for reviews. It seems like a quick fix and a guaranteed solution to improve your online reputation. But is it worth…

We all know the importance of online reputation management tools in growing reviews for our businesses. Did you know that you can use positive customer reviews to help create amazing marketing materials? People are responsive to word of mouth, and seeing testimonials from previous customers…