ReviewInc Online Review and Reputation Management Blog

An Introduction to NFC/ Near Field Communication Cards

Have you heard about Near Field Communications? Maybe not, but have you used your credit card to tap pay, Google Play, Samsung Pay or Apple Pay? Near Field Communication, also known as NFC, enables two devices to share a small amount of information when near…

Golda CriddleSeptember 15, 2020

Brand Awareness Brand Management Reputation Management

How to Manage Your Online Reputation & Brand Identity

Online reputation is one of the fastest-growing avenues of digital marketing and a critical part of brand identity. Brand identity is described as the logos, typography, colors, packaging, and messaging that existing customers of a business are accustomed to, while also attracting new customers. Read…

Golda CriddleAugust 1, 2020

Online Reviews

GUEST POST: 7 Tips for Writing Effective Online Reviews

It's not just what you said, it's how you said it that matters. The effectiveness of online reviews depends on how they are written. Well-written reviews have a much better chance to convince readers to explore business and take a chance with their service. Such…

Golda CriddleJuly 10, 2020

Uncategorized

What Americans are Doing During COVID-19 and How to Help Local Businesses

Baking bread, gardening, videoconferencing, binge-watching are some of the popular activities we’ve been seeing on social media and news coverage as people stay inside. We were curious to see what people have been doing during a nearly global pandemic, so we took a survey. We…

Golda CriddleApril 30, 2020

Review Management Review Management Software

How to Manage Business Reputation During a Crisis

COVID-19 has had a huge impact on businesses globally, with many businesses working from home or closing temporarily. During this time of uncertainty, it is more important than ever to have a good reputation so that customers know your business will always be there…

Golda CriddleMarch 25, 2020

Facebook Google Reputation Management Review Management Studies / Surveys

Best Advertising Channel in 2020

Over the last eight years, ReviewInc has conducted annual surveys of consumers asking, “When choosing a service or professional what is most important?” Over 24,000 respondents in total have confirmed that Review Sites are still the most critical to selecting a service such as a…

Golda CriddleFebruary 29, 2020

Anonymous Reviews Fake Reviews

The Great American Fake-Off in Reviews

Recently the FTC posted in their blog about two cases that could qualify for “The Great American Fake-Out.” One was Sunday Riley Modern Skincare, which sells skin creams and treatments at Sephora, a global chain of personal care and beauty stores. On Sephora’s website, consumers…

Golda CriddleJanuary 14, 2020

Brand Management Customer Feedback Healthcare Reviews Reputation Management Review Management Review Management Software

Guide to Dentist Reputation Management

In order to stay competitive in today’s changing landscape, dentist practices need to act proactively regarding dentist reputation management. 87% of people view online reviews as a trusted source of information in the US, according to a survey by DentaVox. They often check online for…

Golda CriddleDecember 17, 2019

Customer Feedback Facebook Google Online Reviews Yelp

Most Trusted Review Sites 2019

As a small business, it is important to market your business in order to find new customers. One great form of marketing is online reviews. Research shows that 84% of people trust online reviews as much as personal recommendations. We are finding each year the…

Golda CriddleNovember 6, 2019

Google Online Reviews Reputation Management Review Management Review Management Software SEO

How to Deal with Google’s Latest Changes to Rich Snippets and Your Reviews

Most businesses see Google as useful for driving relevant traffic to their website. Google announced a few weeks ago via their Webmaster Central blog that they will no longer be including star ratings in search results for local businesses or organizations in an effort to…

Golda CriddleOctober 18, 2019