We are all afraid of criticism – that’s part of the human condition. Very few of us on this planet actually embrace criticism – especially where it matters! We go to work and spend most of our waking hours working for a living. The last thing we want to hear from a client or customer is that they were dissatisfied with our work. It’s even more embarrassing if that feedback gets to our boss or business owner. After all, our greatest fear is that somehow that criticism will lead to a great loss – whether it be loss of a job, loss of an important client, loss of money or even loss of friendship. But ask anyone who is devastated by such loss, they will most often ask “Why?” or “If I only knew why, I could have prevented it”. One of the effects of the human condition is a failure to recognize the truth. However, when we can look at ourselves and accept our weaknesses, there is no greater strength. That is how we grow and learn.
The same is true for business reviews. So many business owners choose denial rather than recognize the power of reviews. It’s hard to believe that in this day and age, so many business owners say “nobody reads those reviews”. Yes, at ReviewInc, we hear that every day! The reality is that everyone is in fact reading reviews today. But too many business owners dread the process of reading negative feedback or confronting difficult issues. But there is help. ReviewInc helps business owners confront reviews and feedback every day. We show them how to collect feedback and reviews, leverage the power of these reviews while saving their business from failure and ultimately, businesses gain so much knowledge about how to improve their business. This is the power of reviews!
“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” – Winston Churchill