President Trump is well known for using social media during and after his campaign. The banter on social media certainly hit a peak right up to the election. But something has changed. Most Facebook users have noticed a significant increase in strong opinions posted on Facebook by friends and media outlets. How much has this impacted usage on Facebook? ReviewInc conducted two surveys in late January 2017 and the results were shocking.
The survey of 2,002 U.S. Consumers asked them about their use Post-Election Facebook usage. The survey showed that more users use Facebook less than those that used it more including 5.7% that stopped using Facebook altogether.
In contrast, ReviewInc conducted a survey about Facebook usage and asked users to quantify the amount of time they actually use Facebook daily. Based on ReviewInc’s 2016 survey, a significant increase was observed in 2016 over 2015. At that time, ReviewInc declared Facebook the new King of Review Sites (see Facebook Usage 2016 article for more details), but the 2017 results paint a very different picture. Consistent with the post-election usage survey, usage was also down. The trend did not continue from 2016.Why the decline? Perhaps users are fed up with offensive news stories or postings by their friends. But, Facebook’s other properties including Instagram and WhatsApp (not to mention International Facebook Users), could still help Facebook’s overall social media volume. It is likely that this is just a bump in the road for Facebook. Eventually, users will likely flock back to the social network powerhouse when new issues arise and especially with all the new features Facebook plans to develop.
And now for our gratuitous but necessary plug:
Most businesses find it difficult to engage every customer in a consistent process. Utilizing a feedback and review management system, such as ReviewInc, is the best way to automate and measure feedback.
Interested in a free consultation on how to improve your online reviews and overall reputation management? Call ReviewInc at 877-973-8439, leave ReviewInc your contact information or email ReviewInc at [email protected] to schedule a free, no-obligation consultation.