Superbowl LIII: Marketing at its Finest
Biggest Game of the Season As Superbowl LIII approaches this weekend, the tension is building between both teams. East vs. West. Patriots vs. Rams. Who will win? Or do you even care? There are those folks that watch the Superbowl for the sport itself and there are those that watch solely for the ads. Either […]
Holiday Marketing Tips To Get More Reviews
The holiday season is upon us and as consumers we tend to see many businesses harness the momentum that comes with the season of giving. Business owners should look for opportunities that will drive sales and bring customers in the door – ultimately gaining more online reviews. Here are some marketing tips to maximize on […]
How To Maximize On Your Business Marketing Campaigns
Are you looking to promote your business online for free? Good news is, you can! In this blog post, we’ve compiled a list of marketing methods which you can utilize to promote your business. Each business is unique so it’s necessary to test out which method works best for your business and scale to that. […]
Best Time of Day to Post to Social Media
We’ve touched on Social Media Marketing in previous blog posts on marketing. There is no doubt that your online business reputation could benefit by incorporating social media to boost your business brand. Knowing how to use social media efficiently so that you get the most optimal results for the best time of day spent is […]
New Marketing Methods Your Business Must Know
If You Target Millennials – You Must Know About Social Media Influencer Marketing Social Media Influencer Marketing has taken the internet by storm. More and more people are going to social media than ever before – especially Millennials. There are “followers” and people who are “followed” i.e. “Influencers”. Social Media Influencer Marketing is the practice […]
Why Customer Feedback is So Critical
It’s no secret that Facebook’s user base is growing with over 1.5 Billion Monthly users. It’s also no secret that Facebook’s Daily Active Users (DAUs), representing 66% of their monthly active users has been growing steadily. But there is a much bigger story here that Facebook isn’t telling you about why customer feedback is important. […]
SURVEY: Why DON’T People Write Reviews?
In a survey comprised of 1,160 customers, 59.6% male, and 40.4% female, it was found that what inhibited people from posting an online review was: When sorted by age groups, the findings got more interesting. Below, you can see that people aged 55-64 reported ‘Unwanted Attention’ as the main deterrent for writing an online review, […]
What’s Better Than a Super Bowl Ad for Your Business?
These days, running an ad during the Super Bowl can cost upwards of four million dollars for a 30-second spot. While this gives you a large amount of exposure, it also can do a lot of damage to your wallet. There are two main types of advertising: earned advertising vs. paid advertising. Paid advertising would be anything […]
Website is Not Most Effective Form of Advertising
Reviews are the most effective form of advertising. In a ReviewInc survey conducted in late November of 2014, with 2,042 respondents comprised of 63% males and 37% females, it was shown that 36.4% most preferred to consult reviews on Google+, Yahoo, Yelp, etc. before making a business service purchase decision. In the same survey conducted […]
Low-Tech Customer Feedback
We recently got a grin from a sign displayed at a local Albertsons asking patrons to give their feedback. It looked very low-tech; almost like an elementary school science fair poster. Perhaps that was intentional, but hey, it did get our attention. However, they did get one thing right; feedback from customers is invaluable. Both small and large […]
