A Quick Guide to Google Reviews

We all know how essential Google is for rankings. Google reviews are often seen as more credible and have higher authority because of Google’s reputation as a company and search engine tool. 

It’s essential to recognize the power of positive Google reviews and take steps to manage them. Otherwise, you could compromise your entire business online reputation. 

You might not know how to manage your Google reviews page, but we have a few recommendations to kick off 2022 on the right foot!

Why Do Google Reviews Matter?

Let’s start with: why is Google important? Lots of search engines exist. However, Google dominates the search engine sector. Google reviews are essential since most people rely on Google over other search engines.

Furthermore, surveys prove that 92% of consumers read online reviews before visiting a business. 

Ensuring you have a solid presence on Google rankings and reviews is crucial to your online reputation.

Having positive business reviews and a solid online reputation will help your visibility when people search for you.

Wondering How to Rank Higher On Google Searches?

It’s not easy to have a strong Google ranking, yet not impossible. Having more positive reviews listed under your business profile is best to rank higher. Google has a specific algorithm that takes these reviews into account. 

Google uses reviews to understand the quality of your services. The more reviews you have, the more likely your overall rating accurately depicts your customer experience.

How to Increase Google Reviews?

It’s not a simple solution to increase Google reviews, but we have a few suggestions to help your ranking and encourage customers to leave reviews.

• Update Your Google Business Profile  – It’s crucial to ensure your business page is updated with correct information. You want people to find you to leave reviews quickly.
• All Employees Should Ask – Make sure every team member asks customers to leave a business review in person when a transaction occurs. It also helps send direct links to your Business Profile if you have their phone numbers and email addresses. Educate your staff on the importance of Google reviews and encourage them to ask every customer. 
• Use Links – Send review request links to your customers the same day as their purchase. Learn how to create a link in our Google Reviews guide. If you use a link, you can direct reviews to Google. If you send a link the same day as the transaction or service, it’s fresh in their mind, and they’re more likely to take action on their positive feelings.
• Make it Simple – Using direct links and short text keeps it simple. Your customers are busy, and they are more likely to write a review if you keep it simple. Don’t over complicate the process.

Use SMS 

SMS or text message marketing is one of the best ways to prompt customers to click a link to leave a review. It is good to send a text to ask for a Google review. 

Why Purchase Reputation Software?

We cannot stress how critical Google reviews are, but managing reviews can be a challenge, but it is necessary for your business. If you don’t have the availability, consider using an online reputation software such as ReviewInc.

With ReviewInc’s reputation management software, our team will respond immediately to your business reviews, as well as other platforms, to help keep your customers happy while protecting your online reputation. You can manage all your positive business reviews with ReviewInc.

To learn more about ReviewInc’s Review Flow, request a demo here.