ReviewInc has been featured yet again in the new eMarketer report, “Traveler Reviews: Online Communities Reshape Marketing Strategies.”
Traveler reviews are now more prevalent than ever with the rise in seamless integration between review sites and social media outlets such as Facebook and Twitter. Services such as Gogobot, a social travel network startup that “basically straddles the line between the two extremes, the one being Facebook and the other being the TripAdvisor,” according to Travis Katz, Gogobot’s CEO and co-founder, have made it easy to find travel content targeted toward consumers based on relevance.
Studies have shown that 72% to up to 90% of consumers trust online reviews as much as personal recommendations. With the capability of integrating social media sites with travel review sites, you now get both the online reviews aspect and the personal recommendation aspect. This makes it more important than ever before to make sure your online reviews-driven reputation is spotless.
According to eMarketer’s report, “Traveler Reviews: Online Communities Reshape Marketing Strategies”: “While reviews are influential across all travel categories, hotel recommendations carry the most weight. TravelWeekly’s June 2012 study found that more than 60% of US leisure travelers reserved both resort and nonresort hotels as a result of reading reviews. […] Hotel reviews are not only the most influential among all travel categories, they stand out among all product and service categories across industries as well. ReviewInc and Pepperdine University’s “Online Reviews Study” found that nearly all US internet users were “very likely” or “likely” to consult hotel opinions. Notably, the other 1.1% was neutral; hotels and fine dining restaurants were the only categories for which zero respondents said they’d forgo reading reviews before patronizing a business.”