What Features are Best for Review Management Software?
Did you know “84% trust online reviews as much as a personal recommendation” (Inc.com)? Reviews are crucial for your business, but most people don’t have the time. It’s challenging enough to run a business without the concern of negative feedback on various platforms. However, bad reviews can negatively impact your business. Reviews are a great […]
4 Tips for Increasing Business Reviews on Sites like Google
Reviews are a crucial part of your business’s marketing strategy, especially on business sites such as Google Reviews. They provide a sense of validation and help potential customers decide where to spend their money. Reviews are a powerful way to show potential customers what they can expect from your business. They also help with SEO […]
All You Need to Know About Google’s Local Service Ads
Google’s Local Service ads are a new form of paid advertising that has been introduced by Google. These ads are targeted at small and medium-sized businesses, which can use them to promote their services and reach out to their potential customers. Local service ads have been designed by Google to make it easier for the […]
Why Google Reviews Dominate Over Other Review Sites
Everyone has different opinions on which review site is most important to which industry, many often turn to Google reviews. You can visit one review site and see a different perception than another. Every day, more review sites come into play to bring new voices into the mix. If you look at one review site, […]
How Google Review Policy Can Affect Local Businesses
A negative Google review can have a significant impact on a business. It can lead to reduced sales and perhaps even closure of the business. The reputation of the company is at stake because new customers will judge them based on the reviews they read. However, what if the negative Google reviews and backlash come […]
Don’t Let Google’s Reputation Algorithm Bring You Down
Google holds high power when it comes to reputation management, ranking, and searchability. After all, they are the biggest search engine. That being said, what can you do if you have negative feedback? The steps outlined by Google may seem simple, but it’s more complex of a situation. Google protects peoples’ right to leave reviews […]
Why Reviews are Important for Search Engine Optimization
You’ve probably heard about SEO a lot. It’s almost a buzzword! SEO or Search Engine Optimization is the process of using the best keywords for your business to help connect you with your ideal customer. So when they search Google for specific words that match their needs, your business can pop up. The better your […]
6 Incredibly Useful Positive Google Review Tips
The goal of many small businesses is to get more positive reviews on Google. Let’s face it. When it comes to online reputation, Google is one of the major players in the online review space. Google reviews are often seen as more credible and have higher authority because of Google’s reputation as a company and […]
Factors That Influence Your Online Reputation
We often hear about the importance of online reputation. Businesses know how important online reputation is to business and the ability to grow. But, you might be wondering, what can influence your online reputation? If you know what factors can alter your online reputation, you can work to manage them appropriately to protect your online […]
How to Deal with Google’s Latest Changes to Rich Snippets and Your Reviews
Most businesses see Google as useful for driving relevant traffic to their website. Google announced a few weeks ago via their Webmaster Central blog that they will no longer be including star ratings in search results for local businesses or organizations in an effort to demote “self-serving” reviews as rich snippets. While this may be […]
