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Why Reviews are Important for Search Engine Optimization

You’ve probably heard about SEO a lot. It’s almost a buzzword! SEO or Search Engine Optimization is the process of using the best keywords for your business to help connect you with your ideal customer. So when they search Google for specific words that match their needs, your business can pop up. The better your content is optimized, the greater the chance of customers finding your website.

SEO is a great way to build up your online presence. People associate SEO with blogs or other forms of content, but did you know online reviews can help boost SEO rankings?

You don’t have to invest in an expensive SEO writer or have dozens of blogs. Maintaining your reviews can give your business an SEO boost to increase your Google search ranking.

Here are tips on how to boost SEO with reviews!

search engine optimization

Online reviews can potentially have keywords relevant to a business, an important part of search engine optimization.

Feedback Means More Search Engine Optimization Keywords

Think about this: when a customer leaves a review, it contains keywords that can be picked up through searches. Each time a customer leaves you a review, there is new content to crawl and index, and it is likely to contain keywords relevant to your product, services, or even location. 

When requesting customer reviews, encourage customers to leave specific details about their experience. Especially if you have a good rapport, it might help create content-worthy reviews that will boost your SEO rankings and can be used for marketing content. 

Local Google Reviews and Search Engine Optimization

One way reviews can help increase your SEO is by using local keywords. The more specific your keywords are, the better chance you have of targeting your ideal audience.

This specificity helps you stand out from local competitors. Local businesses tend to do well with positive reviews since a large corporation doesn’t manage them, and the reviews tend to be specific and personable. 

social engagement

Replying to reviews on social media is another way to engage with customers.

Responding to Feedback Increases Engagement

Engagement is a crucial component to increase your rankings. Whenever you interact with a social media post or a review on Google, it’s registering the interaction and allowing for more opportunities to rank. Google’s algorithm wants content that is working and capturing clips and data. Therefore, always make sure you respond to reviews, good or bad, to address customer service issues while increasing engagement appropriately.

Importance of Automation Software

Reviews are a crucial part of your online presence. Not only should you monitor for negative reviews but based on these tips, encourage engagement for higher SEO ranking while strengthening your customer experience.

Investing in ReviewInc’s reputation management software is a way for businesses to have help overseeing their online reputation and all reviews. They have a personal connection to your clients to nurture your reviews to benefit your business. This allows our team to respond quickly and appropriately. They can handle issues such as fake reviews, so you don’t have to stress about the hassle.

To learn more about ReviewInc’s Review Flow, request a demo here.