6 Tips for Generating Referrals

6 Tips for Generating Referrals with your Online Reputation  How to Identify Spammers The internet is a vast place, and it can be difficult to keep track of all the different types of people out there. It is essential to know who your friends are and also who your enemies are. With the help of […]

Handling Negative Feedback on Facebook – 4 Steps

4 Steps for Handling Negative Feedback on Facebook Negative feedback is a part of the business, and it’s essential to know how to handle it. It’s not always easy, but it can be done with patience and understanding.  Handling Negative feedback on Facebook is a growing problem for many companies. It’s an issue that can […]

4 Steps – Reputation Management Strategy

The Four Steps to a Comprehensive Reputation Management Strategy The importance of reputation management strategy in the online world can’t be understated. It is the building block of a company’s online brand. And it’s what separates the good from the bad. In today’s world, if you have a bad reputation, you have no chance of […]

Brand vs. Reputation

We know our online presence is essential for business. Yet, many people confuse the two terms: reputation and brand. Reputation measures how well the public has regarded someone or something. A brand is an image associated with a product, person, or organization. Those seem similar but are different. However, they similarly impact a business’s online […]

What Features are Best for Review Management Software?

Did you know “84% trust online reviews as much as a personal recommendation” (Inc.com)? Reviews are crucial for your business, but most people don’t have the time. It’s challenging enough to run a business without the concern of negative feedback on various platforms. However, bad reviews can negatively impact your business. Reviews are a great […]

4 Tips for Increasing Business Reviews on Sites like Google

Reviews are a crucial part of your business’s marketing strategy, especially on business sites such as Google Reviews. They provide a sense of validation and help potential customers decide where to spend their money. Reviews are a powerful way to show potential customers what they can expect from your business. They also help with SEO […]

All You Need to Know About Google’s Local Service Ads

Google’s Local Service ads are a new form of paid advertising that has been introduced by Google. These ads are targeted at small and medium-sized businesses, which can use them to promote their services and reach out to their potential customers. Local service ads have been designed by Google to make it easier for the […]

What Determines a Fair Review?

Reviews are not just for restaurants and hotels anymore. Reviews are now an integral part of most industries and can have an incredible impact on a business— both positive and negative.  Online reviews are the new word of mouth. They are a way for customers to share their opinions on products, services, or experiences with […]

It Really Matters: The Star Rating Color (2022)

Seven years ago, ReviewInc conducted one of our most popular surveys on the color of star ratings. Last year in 2021, ReviewInc decided to re-run the survey and add an extra color to shake things up. In December 2021, ReviewInc showed U.S. Consumers the five below images and asked, “Which Rating Do You Trust the Most?”    BLUE STARS ARE THE MOST TRUSTED  It was no surprise […]

How Google Review Policy Can Affect Local Businesses

A negative Google review can have a significant impact on a business. It can lead to reduced sales and perhaps even closure of the business. The reputation of the company is at stake because new customers will judge them based on the reviews they read. However, what if the negative Google reviews and backlash come […]