We know our online presence is essential for business. Yet, many people confuse the two terms: reputation and brand.
Reputation measures how well the public has regarded someone or something. A brand is an image associated with a product, person, or organization.
Those seem similar but are different. However, they similarly impact a business’s online reputation.
Let’s explore the differences between the two definitions and how they can impact online reviews.
What is Brand Presence?
Brand presence is the power of a brand to exert a positive influence on the thoughts and feelings of consumers. It can be seen as an intangible asset with tangible results.
A strong brand presence can help companies secure more customers and increase their market share. A company’s brand presence also affects its loyal customers, determining how much profit they make in the long run.
Brand presence is how customers see a company, product, or service – the sum of all the interactions a customer has with a company.
Brand presence is a term to describe the visibility of a company, product, or service on the internet. Online reviews are one of the main ways companies can gain brand presence.
It’s essential to have a strong brand presence because it can help your business grow and make more profit. The more people know about your brand, the more they want to do business with you and buy your products or services.
What is Reputation?
Reputation is the general opinion that people have of you and a measure of how well others perceive you. This can be measured in many ways, such as your online presence.
Reputation management manages your online presence and reputation to ensure a positive one.
The internet has changed the way that we live and work. It has also changed how we interact with other people and companies. Reputation management is now an essential part of business strategy for any company that wants to succeed in the digital age.
In today’s world, it isn’t easy to maintain a good reputation while being active on social media. This is because there are many ways in which someone can damage your reputation with just a few clicks of their mouse – from posting something you said in anger to sharing an inappropriate picture taken without your knowledge.
How Do Brand and Reputation Differ?
The best way to sum up the two: “A brand is enduring. Reputation is more temporary, yet it can bolster or diminish the brand over time” (InsideHigherEd).
You will continuously boost your brand and work on how people perceive it.
Both work together but can equally be damaged by negative online feedback or reviews.
That’s why it’s vital to monitor both. Whether it’s internally or externally, in our digital age, online presence is everything.
Why does Reputation Management Matter?
Whether it’s your brand or reputation, both matter regarding online presence. Using online reputation software is the easiest way to manage your online reviews to improve your online presence and help monitor negative feedback that could potentially hurt your company’s identity.
Now it’s easy to find and respond to reviews from one place. ReviewInc‘s reputation software monitors online reviews across numerous platforms, saving you and your employees time searching for reviews. Your customers get their issues resolved while you protect your online presence and improve the customer experience in the process. Using reputation management software offers you peace of mind to run your business effectively.
If you’re still worried about brand versus reputation, it’s easy. Simplify it this way: brand is how you present yourself to the world, and reputation is how the world perceives your company. Both can drastically impact how customers view your business.
Let’s get you set up with a demo!