ReviewInc Online Review and Reputation Management Blog

Brand Management Reputation Management Reputation Management Platform

4 Steps – Reputation Management Strategy

The Four Steps to a Comprehensive Reputation Management Strategy The importance of reputation management strategy in the online world can't be understated. It is the building block of a company's online brand. And it's what separates the good from the bad. In today’s world, if…

Nate KozlowskiJuly 1, 2022

Brand Awareness Brand Management Online Reviews Reputation Management Reputation Management Platform Review Management Review Management Software

Brand vs. Reputation

While brand and reputation are different, they share similarities that impact a business's online reputation. We know our online presence is essential for business. Yet, many people confuse the two terms: reputation and brand. Reputation measures how well the public has regarded someone or something.…

Krista LaughtonJune 1, 2022

Brand Awareness Brand Management Reputation Management Review Management Review Management Software SEO

What Features are Best for Review Management Software?

Did you know “84% trust online reviews as much as a personal recommendation” (Inc.com)? Reviews are crucial for your business, but most people don’t have the time. It’s challenging enough to run a business without the concern of negative feedback on various platforms. However, bad…

Ron LaughtonApril 14, 2022

Brand Awareness Brand Management Google Reputation Management Review Management SEO

4 Tips for Increasing Business Reviews on Sites like Google

Asking for reviews on platforms such as Google works well for promoting search engine optimization of your business website. Reviews are a crucial part of your business’s marketing strategy, especially on business sites such as Google Reviews. They provide a sense of validation and help…

Ron LaughtonMarch 24, 2022

Brand Awareness Brand Management Google Review Management Software SEO

All You Need to Know About Google’s Local Service Ads

Google’s Local Service ads are a new form of paid advertising that has been introduced by Google. These ads are targeted at small and medium-sized businesses, which can use them to promote Have you heard of Google Local Service Ads? If you have a service-based…

Ron LaughtonMarch 14, 2022

Google Reputation Management Review Management Review Management Software

4 Reasons Your Google Business Reviews Aren’t Showing Up

Everyone knows Google reviews are crucial for businesses. Data from FindStack show that “72% of consumers will check online reviews on Google before they visit a business.” Customer reviews data shows that “Google holds 57.5% of all reviews” (GuestTouch). That’s an enormous amount of market…

Ron LaughtonMarch 1, 2022

Customer Feedback Google Online Reviews Review Management Review Management Software SEO Yelp

Why Google Reviews Dominate Over Other Review Sites

Everyone has different opinions on which review site is most important to which industry, many often turn to Google reviews. You can visit one review site and see a different perception than another. Every day, more review sites come into play to bring new voices…

Ron LaughtonFebruary 21, 2022

Brand Awareness Brand Management Online Reviews Reputation Management Review Management

What Determines a Fair Review?

Reviews are not just for restaurants and hotels anymore. Reviews are now an integral part of most industries and can have an incredible impact on a business— both positive and negative. Online reviews are the new word of mouth. They are a way for customers…

Ron LaughtonFebruary 14, 2022

Brand Awareness Brand Management Studies / Surveys

It Really Matters: The Star Rating Color (2022)

Seven years ago, ReviewInc conducted one of our most popular surveys on the color of star ratings. Last year in 2021, ReviewInc decided to re-run the survey and add an extra color to shake things up. In December 2021, ReviewInc showed U.S. Consumers the five…

Ron LaughtonFebruary 2, 2022

Brand Awareness Brand Management Customer Feedback Google Reputation Management Reputation Management Platform Review Management Review Management Software SEO

How Google Review Policy Can Affect Local Businesses

A negative Google review can have a significant impact on a business. It can lead to reduced sales and perhaps even closure of the business. The reputation of the company is at stake because new customers will judge them based on the reviews they read.…

Ron LaughtonFebruary 1, 2022