When looking at online reviews, we see how customers’ experiences have been with a particular company. We look at the number of reviews, the business rating in stars and will even take the time out to read reviews – especially the negative ones so that we can see what’s the worst that could happen to us. Based on what we see, most times, our purchase decision is made, but how do we as consumers “perceive” what we see?
A recent survey here at ReviewInc asked over 2500 respondents this question:
Looking at business ratings and reviews on top review sites like Yelp, Facebook and Google Maps, is what you see more negative or more positive than what is reality?
Respondents were given a scale from 1-7; 1 – reviews and ratings being more negative than reality, and 7 – reviews and ratings being more positive than reality. Overwhelmingly, 37.4% of US consumers believed that reviews and a business rating on top review sites are neither positive or negative than reality.
A Bias That Benefits You
What this means is that US consumers believe what they see online in terms of reviews. This is good news for your business because this bias actually benefits you as a business owner. What you see is what you get.
Here are 3 tips that can help you with your customers:
- Focus on providing the best customer service you can. Put yourself in the shoes of your consumer and implement random testing on your customer service. Nothing is worse than being in the dark about how your customers are actually being treated.
- Ask for feedback so that you can improve on areas you’re weak in. A simple question of How can we improve on the service you received today is a great start.
- Reward your customers – especially the loyal ones. Who doesn’t like to be rewarded with something cool? A loyalty reward system will keep your customers coming in the door for life. By creating opportunities for your customers to speak about your business, you are initiating one of the best marketing methods known to business – Word of Mouth.
Make Your Life Easier
A simple rule to follow is, be good to your customers and they’ll be good to you. There are many more ways that you could boost your business reputation and increase your customer satisfaction. A manual approach towards campaign marketing and generating more reviews can take valuable time or you could automate the process with the best online review management software system on the market and help your business online reputation.
Call now for a FREE Business Reputation Report and to see a Demo of the product that can build more credibility in your business rating with ReviewInc https://reviewinc.com/.
