What NOT To Do On Social Media
For those businesses that are hip to using social media as a major marketing tool, chances are, over time, you have found what works and what doesn’t. Social Media Marketing is not a new topic anymore and business have found a way to optimize their presence. This blog isn’t about what you are doing right, […]
Best Time of Day to Post to Social Media
We’ve touched on Social Media Marketing in previous blog posts on marketing. There is no doubt that your online business reputation could benefit by incorporating social media to boost your business brand. Knowing how to use social media efficiently so that you get the most optimal results for the best time of day spent is […]
SURVEY: Why DON’T People Write Reviews?
In a survey comprised of 1,160 customers, 59.6% male, and 40.4% female, it was found that what inhibited people from posting an online review was: When sorted by age groups, the findings got more interesting. Below, you can see that people aged 55-64 reported ‘Unwanted Attention’ as the main deterrent for writing an online review, […]
What’s Better Than a Super Bowl Ad for Your Business?
These days, running an ad during the Super Bowl can cost upwards of four million dollars for a 30-second spot. While this gives you a large amount of exposure, it also can do a lot of damage to your wallet. There are two main types of advertising: earned advertising vs. paid advertising. Paid advertising would be anything […]
Website is Not Most Effective Form of Advertising
Reviews are the most effective form of advertising. In a ReviewInc survey conducted in late November of 2014, with 2,042 respondents comprised of 63% males and 37% females, it was shown that 36.4% most preferred to consult reviews on Google+, Yahoo, Yelp, etc. before making a business service purchase decision. In the same survey conducted […]
Low-Tech Customer Feedback
We recently got a grin from a sign displayed at a local Albertsons asking patrons to give their feedback. It looked very low-tech; almost like an elementary school science fair poster. Perhaps that was intentional, but hey, it did get our attention. However, they did get one thing right; feedback from customers is invaluable. Both small and large […]
86% of Consumers Prefer Provider With Better Reviews
A recent survey comprised of 1,239 random adults in the United States was conducted to determine the influence of online reviews in the selection process of residential services, and here’s what was found: – A heaping 86% stated they were willing to pay more for a service provider that had higher ratings and reviews. – […]
Umami Burger – Turning Collecting Feedback Social
A popular burger chain, Umami Burger, has taken collecting feedback and turned it into a social activity. After your meal, you are given a token like the one pictured here. Then, you are instructed to insert the token into a jar by the entrance of the restaurant to describe your dining experience. Your choices are: “I’ve […]
TripAdvisor Fined $600,000
Recently, TripAdvisor was fined a cool $600,000 for failing to prevent fake reviews. Italy’s antitrust authority states that TripAdvisor failed to implement mechanisms that would prohibit false reviews from being posted, while still touting their content as “authentic and genuine”. The Federalberghi federation of hoteliers was largely in favor of the decision due to the […]
Mystery Woman – The Most Powerful Reviewer on Amazon?
UPDATE 2021: The top reviewer on Amazon is now Sara, with over 8,000 reviews on Yelp. Our previous top reviewer, Ali Julia, now has over 6,000 reviews and has achieved Hall of Fame on Amazon for 8 years. You can see all of the top reviewers on Amazon here. With 6,052 reviews under her belt, […]