Build the Perfect Team
In the 90s, the Chicago Bulls were the epitome of a perfect team. Having the perfect team showed not only skill, but endurance, loyalty and trust. It was no surprise that – none other than the Zen guru himself, Phil Jackson had a very unconventional approach to coaching his team. He established trust first, and […]
Tips to Help your Leaders and Managers
Continuing the theme of Leadership, this week’s post will discuss the difference between leaders and managers. As a small business owner, having a great team of leaders and managers will boost your business and give you a competitive edge – not to mention, it will allow you to be a better boss. ReviewInc’s COO, Henri […]
New Consumers Survey Results Are Shocking (2019)
Over the past seven years, ReviewInc conducted strategic yearly studies of U.S. Consumers asking them what they sought out most before selecting a business, service or product. With over 20,000 respondents in total: Review Sites are still the most critical to the purchase decision. In fact, between 2013 and 2019, a huge leap of 10% proved that […]
Guest Blog: A New Voice on How to Handle Negative Reviews
From Fortune 500 companies to family-owned shops, online reviews have given consumers a powerful new voice and potential customers an inside look. Yet, owners often complain that their businesses are mischaracterized and wonder how to handle negative reviews. A Window On the World of Customer Experiences A review provides a window on the world of […]
Horror Stories of Marketing Fails You Can Learn From
As some of you are celebrating Halloween – the holiday filled with ghosts, goblins and candy, this week’s blog is themed to fit the season. A lot can be learned from horror stories about businesses making marketing fails. Here are some of the worst marketing fails that anyone can learn from. Tasteless Marketing Fails For […]
Net Promoter Score vs Star Rating vs. Happy/OK/Sad
What is the Net Promoter Score? Aside from the popular Five Star rating system found on most review sites, a popular alternative is the Net Promoter Score (NPS). The rating system chosen by a business can provide very different levels of insight. But what exactly is the Net Promoter Score, and what makes it a […]
Management Software for Review Sites
The internet has taken over every part of our lives. It helps us connect with friends and family while providing information, access and entertainment. But one surprising thing that has happened in the past several years is the aggregated knowledge and wisdom that are review sites. Yes, a lot of us ask a friend here […]
When Do Customers Write Reviews?
Recent ReviewInc studies have shown how critical feedback and reviews are to a business’s revenue and growth. Useful feedback and reviews are critically valuable, however, gathering reviews presents challenges. A new study shows just how difficult it can be to obtain feedback and reviews, as well as the best way to get them. This year, 2,002 U.S. Consumers (53.9% Male […]
There is New Life in SEO – It’s called REVIEWS
Just do a web search for “Is SEO Dead” and you will find pages upon pages of articles about the supposed “death” of SEO. So is SEO really dead? Of course not. The rules have just changed. Whether you are new or experienced with SEO (if you’re new to it, see the explanation below, then […]
New Study Sheds Light on Online Review Bias
New Study on Online Reviews Reveals Significant Gap between Real and Perceived Business Ratings via PR Web July 23, 2013 A new study conducted by review management company, ReviewInc, exposes new insight into the potential “bias” in the ratings businesses receive on public review sites. The study, which surveyed 1,000 consumers and examined over 25,000 […]
