NEW Survey Results – A Bias That Benefits Your Business

When looking at online reviews, we see how customers’ experiences have been with a particular company. We look at the number of reviews, the business rating in stars and will even take the time out to read reviews – especially the negative ones so that we can see what’s the worst that could happen to […]

Most Trusted Star Rating for your Business

YOUR ONLINE REPUTATION AND STAR RATING According to one of our prior studies, 88% of US consumers will read reviews and look at a business’s star rating before making a purchase decision–which is why your online business reputation is so important to monitor and maintain. Here are some more stats from Forbes.com. Customers are looking […]

Is There Bias in Reviews and Ratings?

Businesses thrive or wither with their online reputation that is driven by their reviews and ratings.  And because 88% of consumers trust reviews as much as personal recommendation, business reviews are getting more attention than ever.  That’s why we wondered how consumers perceive reviews.  Are they balanced? Or, is there a bias in these reviews. […]

New Study Sheds Light on Online Review Bias

New Study on Online Reviews Reveals Significant Gap between Real and Perceived Business Ratings via PR Web July 23, 2013 A new study conducted by review management company, ReviewInc, exposes new insight into the potential “bias” in the ratings businesses receive on public review sites. The study, which surveyed 1,000 consumers and examined over 25,000 […]