Most Trusted Review Sites 2019
As a small business, it is important to market your business in order to find new customers. One great form of marketing is online reviews. Research shows that 84% of people trust online reviews as much as personal recommendations. We are finding each year the number of people that use review sites just grows. Moreover, […]
How to Deal with Google’s Latest Changes to Rich Snippets and Your Reviews
Most businesses see Google as useful for driving relevant traffic to their website. Google announced a few weeks ago via their Webmaster Central blog that they will no longer be including star ratings in search results for local businesses or organizations in an effort to demote “self-serving” reviews as rich snippets. While this may be […]
Guest Blog: A New Voice on How to Handle Negative Reviews
From Fortune 500 companies to family-owned shops, online reviews have given consumers a powerful new voice and potential customers an inside look. Yet, owners often complain that their businesses are mischaracterized and wonder how to handle negative reviews. A Window On the World of Customer Experiences A review provides a window on the world of […]
Ding Dong, Google+ is Dead
Goodbye Google+, It’s Been Real Last week, Google made an announcement that they are shutting down the social networking consumer version of Google+ forever. It comes as no surprise when it was recently revealed to the Wall Street Journal that a security bug involving nearly 500,000 Google+ users’ personal data was exposed to third party […]
Best Time of Day to Post to Social Media
We’ve touched on Social Media Marketing in previous blog posts on marketing. There is no doubt that your online business reputation could benefit by incorporating social media to boost your business brand. Knowing how to use social media efficiently so that you get the most optimal results for the best time of day spent is […]
Best Advertising Channel 2018
In the last five years, ReviewInc conducted several studies of over 15,000 U.S. Consumers asking what they seek out most before selecting a business, service or product. Now, with five years of data, the answer is clear: Review Sites are the most critical to the purchase decision and by far the best advertising channel. The study asked consumers to provide only […]
Asking for Bad Reviews?
Should business owners be required to ask unhappy or angry customers to put a review on review sites like Yelp/Google+? Old fashioned bulletin boards with notes from customers have become more of a novelty. They have been replaced with testimonials on websites that are indexed by search engines. Many businesses like to showcase their happy […]
SURVEY: Why DON’T People Write Reviews?
In a survey comprised of 1,160 customers, 59.6% male, and 40.4% female, it was found that what inhibited people from posting an online review was: When sorted by age groups, the findings got more interesting. Below, you can see that people aged 55-64 reported ‘Unwanted Attention’ as the main deterrent for writing an online review, […]
Low-Tech Customer Feedback
We recently got a grin from a sign displayed at a local Albertsons asking patrons to give their feedback. It looked very low-tech; almost like an elementary school science fair poster. Perhaps that was intentional, but hey, it did get our attention. However, they did get one thing right; feedback from customers is invaluable. Both small and large […]
Online Reviews…Over the Phone?
As we all are relatively well aware, online reviews are rapidly on the rise. Be it Yelp, Citysearch, Amazon, Google+, you name it; online reviews are here to stay. But is there such thing as online reviews..over the phone? Online reviews, over the phone that are…somehow, still online? Enter Call Me Ishmael. Call Me Ishmael […]
