How to Manage Your Reputation and Stay HIPAA Compliant

For the healthcare industry, a better online reputation can get more patients in the door can even help to avoid malpractice. Here are some best practices that all healthcare professionals should know about managing their online reputation and remaining fully HIPAA Compliant. A doctor in a competitive field could lose patients if they have bad […]

What NOT To Do On Social Media

For those businesses that are hip to using social media as a major marketing tool, chances are, over time, you have found what works and what doesn’t. Social Media Marketing is not a new topic anymore and business have found a way to optimize their presence. This blog isn’t about what you are doing right, […]

Horror Stories of Marketing Fails You Can Learn From

As some of you are celebrating Halloween – the holiday filled with ghosts, goblins and candy, this week’s blog is themed to fit the season. A lot can be learned from horror stories about businesses making marketing fails. Here are some of the worst marketing fails that anyone can learn from. Tasteless Marketing Fails For […]

Lincoln’s Anonymous Review

In the history of flaming negative reviews, one stands out as a pivotal moment. Through the pseudonym “Rebecca” in 1842, a young Abraham Lincoln wrote a letter that was published in the Sangamo Journal, criticizing the Illinois State Auditor, James Shields (a copy of the entire letter is included at the end of this article). […]

Anonymous Reviews and Business Ratings – Good or Bad?

Are Anonymous Reviews a Good or Bad idea?  ReviewInc put this question to a test. In July 2015, we asked 3,001 U.S. Consumers about writing reviews and business ratings anonymously. We gave each of them the choice of multiple answers. In general, 63.1% of the consumers provided reasons in support of anonymous reviews where as […]

Follow-Up on Anonymous Posting

A few months back, we posted a blog about Anonymous Posting. The blog outlined our view on reviewers posting anonymously, of which we wanted to further elaborate on here. One of the main reasons why reviewers choose to post anonymously is due to fear of retaliation from the business owner(s). We feel that this consumer […]