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Horror Stories of Marketing Fails You Can Learn From

As some of you are celebrating Halloween – the holiday filled with ghosts, goblins and candy, this weeks blog is themed to fit the season. A lot can be learned from horror stories about businesses making marketing fails. Here are some of the worst marketing…

neil@smokestudios.co.zaOctober 31, 2018

Brand Awareness Brand Management Customer Feedback Google Healthcare Reviews Online Reviews Reputation Management Review Management Review Management Software Studies / Surveys Yelp

Most Important Factor When Choosing a Doctor

Health is something we can all relate to. We exercise, try to get at least 7 hours of sleep and attempt to eat well – all in the name of health. Some people take their health into their owns hands by becoming a drill sergeant,…

neil@smokestudios.co.zaSeptember 10, 2018

Brand Management Customer Feedback Facebook Google Online Reviews Reputation Management Review Management Review Management Software Yelp

15 Facts About Online Reviews ALL Small Business Owners MUST Know

Keeping up with the trends is what keeps your brand and your business afloat. Let’s face it, those that do, succeed and those that don’t – well you already know. Look at Madonna – the mega superstar for example. She has continued to reinvent herself,…

neil@smokestudios.co.zaAugust 27, 2018

Brand Awareness Brand Management Google Reputation Management Studies / Surveys Yelp

Choosing a Real Estate Agent? The Rules Have Changed

Looking for a Real Estate Agent? My how things have changed in the last 2 years. ReviewInc has followed up on its study from 2015 with a new survey about choosing Real Estate agents, and the results are in. The exact same survey was presented…

neil@smokestudios.co.zaMarch 29, 2017

Brand Awareness Brand Management Facebook Google Online Reviews Reputation Management Studies / Surveys Yelp

Most Effective Advertising in 2017

3 min readOver the last four years, ReviewInc conducted several studies of over 10,000 U.S. Consumers asking what they seek out most before selecting a business, service or product. Now, with four years of data, a trend is clearly emerging and once again Review Sites are increasingly more critical to the purchase…

neil@smokestudios.co.zaJanuary 27, 2017

Brand Awareness Brand Management Google Online Reviews Reputation Management Studies / Surveys Uncategorized Yelp

Top Review Sites Brand Awareness: Unaided vs Aided

A new study, conducted by ReviewInc in November 2016, tested unaided brand awareness of websites associated with business reviews. In the past studies, ReviewInc has conducted research on top review site brands using the latter method. There was a significant difference between the aided and unaided…

neil@smokestudios.co.zaNovember 30, 2016

Facebook Online Reviews Reputation Management Studies / Surveys Yelp

How Seriously Should You Take the Threat of a Bad Review?

In today's reputation based economy, a bad review can wreak havoc on most any business. Consumers have wised up to this and use it as leverage to get their way with businesses and services by just threatening to write a bad review. But how often…

neil@smokestudios.co.zaOctober 13, 2016

Facebook Online Reviews Reputation Management Studies / Surveys Yelp

Is Pokémon Go Hurting Your Social Media Marketing?

The Pokémon Go craze has taken over and after a month since its introduction, we wondered just how much of an effect it has on your business's social media and reputation marketing. So we surveyed over 3,300 U.S. Consumers and came up with some insights…

neil@smokestudios.co.zaAugust 8, 2016

Facebook Google Online Reviews Reputation Management Studies / Surveys Yelp

The New King of Review Sites?

A new review site is quickly emerging and giving business owners another avenue for online exposure. Google and Yelp have lead the field of online business review sites, but a new study by ReviewInc reveals consumers' usage of top review sites and neither Google and…

neil@smokestudios.co.zaJune 29, 2016

Facebook Google Online Reviews Studies / Surveys Yelp

The Most Trusted Review Site 2016

In May of 2016, ReviewInc ran a survey of U.S. Consumers asking which review site they trusted the most. Each consumer was presented with 7 random brand name review sites and they were asked to choose which of them they trusted most. The results were…

neil@smokestudios.co.zaMay 20, 2016

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