Brand Awareness Archives

Brand Awareness Brand Management Online Reviews Reputation Management Reputation Management Platform Review Management Review Management Software

Brand vs. Reputation

While brand and reputation are different, they share similarities that impact a business's online reputation. We know our online presence is essential for business. Yet, many people confuse the two terms: reputation and brand. Reputation measures how well the public has regarded someone or something.…

Krista LaughtonJune 1, 2022

Brand Awareness Brand Management Reputation Management Review Management Review Management Software SEO

What Features are Best for Review Management Software?

Did you know “84% trust online reviews as much as a personal recommendation” (Inc.com)? Reviews are crucial for your business, but most people don’t have the time. It’s challenging enough to run a business without the concern of negative feedback on various platforms. However, bad…

Ron LaughtonApril 14, 2022

Brand Awareness Brand Management Google Reputation Management Review Management SEO

4 Tips for Increasing Business Reviews on Sites like Google

Asking for reviews on platforms such as Google works well for promoting search engine optimization of your business website. Reviews are a crucial part of your business’s marketing strategy, especially on business sites such as Google Reviews. They provide a sense of validation and help…

Ron LaughtonMarch 24, 2022

Brand Awareness Brand Management Google Review Management Software SEO

All You Need to Know About Google’s Local Service Ads

Google’s Local Service ads are a new form of paid advertising that has been introduced by Google. These ads are targeted at small and medium-sized businesses, which can use them to promote Have you heard of Google Local Service Ads? If you have a service-based…

Ron LaughtonMarch 14, 2022

Brand Awareness Brand Management Online Reviews Reputation Management Review Management

What Determines a Fair Review?

Reviews are not just for restaurants and hotels anymore. Reviews are now an integral part of most industries and can have an incredible impact on a business— both positive and negative. Online reviews are the new word of mouth. They are a way for customers…

Ron LaughtonFebruary 14, 2022

Brand Awareness Brand Management Studies / Surveys

It Really Matters: The Star Rating Color (2022)

Seven years ago, ReviewInc conducted one of our most popular surveys on the color of star ratings. Last year in 2021, ReviewInc decided to re-run the survey and add an extra color to shake things up. In December 2021, ReviewInc showed U.S. Consumers the five…

Ron LaughtonFebruary 2, 2022

Brand Awareness Brand Management Customer Feedback Google Reputation Management Reputation Management Platform Review Management Review Management Software SEO

How Google Review Policy Can Affect Local Businesses

A negative Google review can have a significant impact on a business. It can lead to reduced sales and perhaps even closure of the business. The reputation of the company is at stake because new customers will judge them based on the reviews they read.…

Ron LaughtonFebruary 1, 2022

Brand Awareness Brand Management Google Reputation Management Reputation Management Platform Review Management Review Management Software

A Quick Guide to Google Reviews

We all know how essential Google is for rankings. Google reviews are often seen as more credible and have higher authority because of Google’s reputation as a company and search engine tool. It’s essential to recognize the power of positive Google reviews and take steps…

Ron LaughtonDecember 22, 2021

Brand Awareness Brand Management Instagram Online Reviews Reputation Management Reputation Management Platform Review Management Review Management Software

What Is Your Negative Reputation Costing Your Business?

Online reputation has become important in the past decade. With the rise in social media and the ability to network online, more people are sharing feedback online. It’s now become a necessity to protect your business’ online presence. When we think of “online reputation,” more…

Ron LaughtonDecember 10, 2021

Brand Awareness Brand Management Customer Feedback Online Reviews Reputation Management Review Management

Can You Get Sued for Leaving Negative Legal Reviews?

We’ve all been there. You had a terrible experience with a company, service, or business. You feel so wronged that you’re compelled to put your passion to use and write a scathing review. After all, that’s why reviews are there, right? To exercise our rights…

Ron LaughtonAugust 24, 2021

Brand Awareness