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The Great American Fake-Off in Reviews

Recently the FTC posted in their blog about two cases that could qualify for “The Great American Fake-Out.” One was Sunday Riley Modern Skincare, which sells skin creams and treatments at Sephora, a global chain of personal care and beauty stores. On Sephora’s website, consumers…

Golda CriddleJanuary 14, 2020

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Best Consumers Advertising Channel in 2019 – New Survey Results Are Shocking

Over the past seven years, ReviewInc conducted strategic yearly studies of U.S. Consumers asking them what they sought out most before selecting a business, service or product. With over 20,000 respondents in total: Review Sites are still the most critical to the purchase decision. In fact, between…

Ron LaughtonMarch 12, 2019

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What NOT To Do On Social Media

For those businesses that are hip to using social media as a major marketing tool, chances are, over time, you have found what works and what doesn’t. Social Media Marketing is not a new topic anymore and business have found a way to optimize their…

Ron LaughtonDecember 11, 2018

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Another Review Platform Bites the Dust

It’s a tough industry to be in if you are in the business of being a review platform. With giants such as TripAdvisor and the other one that rhymes with welp, it’s no surprise that Kudzu.com is shutting its review platform down. Small Business Owners…

neil@smokestudios.co.zaNovember 16, 2018

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Guest Blog: A New Voice on How to Handle Negative Reviews

From Fortune 500 companies to family-owned shops, online reviews have given consumers a powerful new voice and potential customers an inside look. Yet, owners often complain that their businesses are mischaracterized and wonder how to handle negative reviews. A Window On the World of Customer…

neil@smokestudios.co.zaNovember 12, 2018

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Horror Stories of Marketing Fails You Can Learn From

As some of you are celebrating Halloween – the holiday filled with ghosts, goblins and candy, this week's blog is themed to fit the season. A lot can be learned from horror stories about businesses making marketing fails. Here are some of the worst marketing…

neil@smokestudios.co.zaOctober 31, 2018

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Lincoln’s Anonymous Review

In the history of flaming negative reviews, one stands out as a pivotal moment. Through the pseudonym “Rebecca” in 1842, a young Abraham Lincoln wrote a letter that was published in the Sangamo Journal, criticizing the Illinois State Auditor, James Shields (a copy of the…

neil@smokestudios.co.zaFebruary 11, 2016

Anonymous Reviews

The Great American Fake-Off in Reviews

Best Consumers Advertising Channel in 2019 – New Survey Results Are Shocking

Another Review Platform Bites the Dust

Horror Stories of Marketing Fails You Can Learn From

Lincoln’s Anonymous Review

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