The Complete Guide to Google Reviews
Complete Guide to Google Reviews and How They Can Help You Build Your Business What is a Google Review, Why are They Important, and Who Can Write One? There are many different types of reviews that you can give, such as google reviews, Google ratings, or written reviews. A Google review is a review that […]
Handling Negative Feedback on Facebook – 4 Steps
4 Steps for Handling Negative Feedback on Facebook Negative feedback is a part of the business, and it’s essential to know how to handle it. It’s not always easy, but it can be done with patience and understanding. Handling Negative feedback on Facebook is a growing problem for many companies. It’s an issue that can […]
The Great American Fake-Off in Reviews
Recently the FTC posted in their blog about two cases that could qualify for “The Great American Fake-Out.” One was Sunday Riley Modern Skincare, which sells skin creams and treatments at Sephora, a global chain of personal care and beauty stores. On Sephora’s website, consumers can buy products and write reviews. For two years, managers […]
New Consumers Survey Results Are Shocking (2019)
Over the past seven years, ReviewInc conducted strategic yearly studies of U.S. Consumers asking them what they sought out most before selecting a business, service or product. With over 20,000 respondents in total: Review Sites are still the most critical to the purchase decision. In fact, between 2013 and 2019, a huge leap of 10% proved that […]
What NOT To Do On Social Media
For those businesses that are hip to using social media as a major marketing tool, chances are, over time, you have found what works and what doesn’t. Social Media Marketing is not a new topic anymore and business have found a way to optimize their presence. This blog isn’t about what you are doing right, […]
Another Review Platform Bites the Dust
It’s a tough industry to be in if you are in the business of being a review platform. With giants such as TripAdvisor and the other one that rhymes with welp, it’s no surprise that Kudzu.com is shutting its review platform down. Small Business Owners that have online reviews and ratings on Kudzu should be […]
Guest Blog: A New Voice on How to Handle Negative Reviews
From Fortune 500 companies to family-owned shops, online reviews have given consumers a powerful new voice and potential customers an inside look. Yet, owners often complain that their businesses are mischaracterized and wonder how to handle negative reviews. A Window On the World of Customer Experiences A review provides a window on the world of […]
Horror Stories of Marketing Fails You Can Learn From
As some of you are celebrating Halloween – the holiday filled with ghosts, goblins and candy, this week’s blog is themed to fit the season. A lot can be learned from horror stories about businesses making marketing fails. Here are some of the worst marketing fails that anyone can learn from. Tasteless Marketing Fails For […]
Lincoln’s Anonymous Review
In the history of flaming negative reviews, one stands out as a pivotal moment. Through the pseudonym “Rebecca” in 1842, a young Abraham Lincoln wrote a letter that was published in the Sangamo Journal, criticizing the Illinois State Auditor, James Shields (a copy of the entire letter is included at the end of this article). […]
