Every business owner needs to manage their online reputation, and whether it’s by using review management software or doing it manually, it’s a crucial step in protecting their presence. But too many businesses fall into the same review management mistakes, errors that may seem small but can create long-term damage to your brand.
The good news is these are easily avoidable and take minimal effort.
Ignoring Negative Feedback in Review Management
One of the most damaging review management mistakes is ignoring negative feedback. Even a single unanswered negative review can harm your reputation.
Not responding to reviews at all slowly erodes customer trust. By building a routine of quick, professional responses, you can defuse conflicts, encourage updates to reviews, and retain more customers. Learning how to effectively handle negative reviews is crucial.
Not Responding to Positive Feedback
It might not feel urgent to respond to glowing feedback, but overlooking it is another common review management mistake. Replying to happy customers reinforces loyalty, shows prospects you care, and keeps the door open for more reviews.
Using Automated Responses in Review Management
Don’t make the mistake of cutting corners like this common mistake.
Responding to reviews and feedback is essential for your online presence but building brand awareness and connecting to your customers.
Anyone can see repeated responses and will know it’s not an authentic voice. It deters any efforts to respond at all.
Don’t cut corners and always have a natural person responding to feedback.
Not Using Social Media
You might feel that social media isn’t a high priority, or maybe it feels intimidating to you. However, not using social media at all can hurt your online reputation.
Not only do you miss out on opportunities to grow, expand, and connect with your audience, you aren’t taking control of your narrative.
Social media is the ideal way to connect and keep people updated on your business. Having a consistent voice through social media allows you to protect your online reputation.
Providing Incentives for Reviews
Don’t make this huge review management mistake! While it may initially seem like a good idea, it can backfire in an instant.
We highly recommend that you avoid relying on incentives in exchange for reviews. It can lead to more harm than good because many review sites don’t support incentivized reviews.
The Importance of Automation Software
You don’t have to worry about how a review can hurt your business when you control your online reputation. When using review management software, you can avoid lots of these common mistakes.
The high importance of online reviews makes it necessary to have a plan for online reputation management. It’s vital to respond to positive and negative reviews quickly, use social media, and avoid incentivizing reviews.
With ReviewInc’s reputation management software, businesses have the tools to effectively oversee their online reputation and all reviews. This allows their team to respond quickly and appropriately, as well as collect new reviews. To learn more about ReviewInc’s Review Flow, request a demo here.