Review Site Series: Rating Rounding

By January 2, 2014 June 10th, 2019 Online Reviews

For this installment of our Review Site Series, we would like to focus on rating rounding. By rating rounding, we are referring to a rating being counted as 5 instead of 4.8, 3 instead of 2.5, and so forth.

We feel that it is important to include the additional decimal place. Why? Because then consumers are able to garner a more specific idea of the reviewer’s intentions when they left their review of the business.

If a review site rounds up, this can give poor businesses an unfair advantage against other, more deserving businesses.

If a review site rounds down, it can aim to hurt businesses that deserved a 4.5 but instead got a 4.

What are your thoughts on this? Do you think it’s a fair and/or accurate way to capture a rating? Let us know in the comments below!