Choosing a Real Estate Agent? The Rules Have Changed

Looking for a Real Estate Agent?  My how things have changed in the last 2 years. ReviewInc has followed up on its study from 2015 with a new survey about choosing Real Estate agents, and the results are in. The exact same survey was presented to 1,500 U.S. consumers asking them what they research before they […]

Confessions of a Review Site Owner – Part II

Conspiracy theories, accusations and creating a sustainable business Read Part I Here Have you ever been offered cash for manipulating the reviews? Surprisingly, to date, no brand has ever directly offered us payment for removing negative reviews, or posting positive ones.  On three occasions, we have had companies insinuate that they would be more likely […]

Real Estate Agents and Brokers: Reviews Matter!

Despite historical low interest rates, home ownership is down and real estate agents must work harder to get clients in a cut-throat market.  While personal referrals are still the leading channel for new business, internet access is changing all that. Online reviews can’t be ignored. In fact, if you are an agent or broker, you […]

Review Sites Spending Big Money On “Eyeballs”

If you’ve been watching your favorite sports team, sit-com, drama or news show, you may have seen a commercial for one of any number of review sites.  Recently, Apartment Ratings has joined the advertising blitz with TV commercials aimed at attracting more visitors.  The more visitors review sites get, the more they can charge for […]