How to Deal with Google’s Latest Changes to Rich Snippets and Your Reviews
Most businesses see Google as useful for driving relevant traffic to their website. Google announced a few weeks ago via their Webmaster Central blog that they will no longer be including star ratings in search results for local businesses or organizations in an effort to demote “self-serving” reviews as rich snippets. While this may be […]
New Consumers Survey Results Are Shocking (2019)
Over the past seven years, ReviewInc conducted strategic yearly studies of U.S. Consumers asking them what they sought out most before selecting a business, service or product. With over 20,000 respondents in total: Review Sites are still the most critical to the purchase decision. In fact, between 2013 and 2019, a huge leap of 10% proved that […]
Another Review Platform Bites the Dust
It’s a tough industry to be in if you are in the business of being a review platform. With giants such as TripAdvisor and the other one that rhymes with welp, it’s no surprise that Kudzu.com is shutting its review platform down. Small Business Owners that have online reviews and ratings on Kudzu should be […]
5 Tips to Strengthen Your Small Business
Word of mouth is great, but the internet has proven to be greater. Information travels instantly and word of mouth has taken on a new face in terms of online reviews. There is no doubt that having an online presence and maintaining that presence is by far your best marketing tool. Customers are voicing their […]
Healthcare Platforms-Advice For Choosing a Doctor
Health is something we can all relate to. We exercise, try to get at least 7 hours of sleep and attempt to eat well – all in the name of health. Some people take their health into their own hands by becoming a drill sergeant, but for the rest of us, we put managing our […]
The Most Trusted Online Review Site Survey 2016
In May of 2016, ReviewInc ran a survey of U.S. Consumers asking which was the most trusted online review site. Each consumer was presented with 7 random brand name review sites and they were asked to choose which of them they trusted most. The results were compared to a similar survey that ReviewInc ran in […]
Confessions of a Review Site Owner – Part II
Conspiracy theories, accusations and creating a sustainable business Read Part I Here Have you ever been offered cash for manipulating the reviews? Surprisingly, to date, no brand has ever directly offered us payment for removing negative reviews, or posting positive ones. On three occasions, we have had companies insinuate that they would be more likely […]
Anonymous Reviews and Business Ratings – Good or Bad?
Are Anonymous Reviews a Good or Bad idea? ReviewInc put this question to a test. In July 2015, we asked 3,001 U.S. Consumers about writing reviews and business ratings anonymously. We gave each of them the choice of multiple answers. In general, 63.1% of the consumers provided reasons in support of anonymous reviews where as […]
The Most Trusted Website for Reviews and Ratings
Last month, ReviewInc surveyed 1939 U.S. consumers on which review site they trusted the most. Each user was presented with 7 random review sites and asked which of those 7 they trusted the most. Google+ Local topped the results at 47.3% (unweighted) as the most trusted website for reviews. A surprise 2nd place finish […]
