Another Review Platform Bites the Dust

It’s a tough industry to be in if you are in the business of being a review platform. With giants such as TripAdvisor and the other one that rhymes with welp, it’s no surprise that Kudzu.com is shutting its review platform down. Small Business Owners that have online reviews and ratings on Kudzu should be […]

15 Facts About Online Reviews For Small Business Owners

Keeping up with the trends is what keeps your brand and your business afloat and valuable to your potential customer. Let’s face it, those that do, succeed and those that don’t – well you already know. Look at Madonna – the mega superstar for example. She has continued to reinvent herself, her brand, her music, […]

Review Sites Spending Big Money On “Eyeballs”

If you’ve been watching your favorite sports team, sit-com, drama or news show, you may have seen a commercial for one of any number of review sites.  Recently, Apartment Ratings has joined the advertising blitz with TV commercials aimed at attracting more visitors.  The more visitors review sites get, the more they can charge for […]

TripAdvisor Fined $600,000

Recently, TripAdvisor was fined a cool $600,000 for failing to prevent fake reviews. Italy’s antitrust authority states that TripAdvisor failed to implement mechanisms that would prohibit false reviews from being posted, while still touting their content as “authentic and genuine”. The Federalberghi federation of hoteliers was largely in favor of the decision due to the […]

ReviewInc Research Featured in eMarketer Report

ReviewInc has been featured yet again in the new eMarketer report, “Traveler Reviews: Online Communities Reshape Marketing Strategies.” Traveler reviews are now more prevalent than ever with the rise in seamless integration between review sites and social media outlets such as Facebook and Twitter. Services such as Gogobot, a social travel network startup that “basically […]