Low-Tech Customer Feedback

We recently got a grin from a sign displayed at a local Albertsons asking patrons to give their feedback.  It looked very low-tech; almost like an elementary school science fair poster.  Perhaps that was intentional, but hey, it did get our attention.  However, they did get one thing right; feedback from customers is invaluable. Both small and large […]

JD Powers Automotive Survey Asks About Reviews

Have you heard of the research company JD Powers? As we all know, online reviews are quite important. But it looks like a prominent marketing research firm is taking notice. Have you recently bought or leased a new car?  You probably received dozens of questionnaires about the dealer, the car, or the service department.  In […]