15 Facts About Online Reviews For Small Business Owners
Keeping up with the trends is what keeps your brand and your business afloat and valuable to your potential customer. Let’s face it, those that do, succeed and those that don’t – well you already know. Look at Madonna – the mega superstar for example. She has continued to reinvent herself, her brand, her music, […]
Management Software for Review Sites
The internet has taken over every part of our lives. It helps us connect with friends and family while providing information, access and entertainment. But one surprising thing that has happened in the past several years is the aggregated knowledge and wisdom that are review sites. Yes, a lot of us ask a friend here […]
Why Customer Feedback is So Critical
It’s no secret that Facebook’s user base is growing with over 1.5 Billion Monthly users. It’s also no secret that Facebook’s Daily Active Users (DAUs), representing 66% of their monthly active users has been growing steadily. But there is a much bigger story here that Facebook isn’t telling you about why customer feedback is important. […]
When Do Customers Write Reviews?
Recent ReviewInc studies have shown how critical feedback and reviews are to a business’s revenue and growth. Useful feedback and reviews are critically valuable, however, gathering reviews presents challenges. A new study shows just how difficult it can be to obtain feedback and reviews, as well as the best way to get them. This year, 2,002 U.S. Consumers (53.9% Male […]
SURVEY: Why DON’T People Write Reviews?
In a survey comprised of 1,160 customers, 59.6% male, and 40.4% female, it was found that what inhibited people from posting an online review was: When sorted by age groups, the findings got more interesting. Below, you can see that people aged 55-64 reported ‘Unwanted Attention’ as the main deterrent for writing an online review, […]
What’s Better Than a Super Bowl Ad for Your Business?
These days, running an ad during the Super Bowl can cost upwards of four million dollars for a 30-second spot. While this gives you a large amount of exposure, it also can do a lot of damage to your wallet. There are two main types of advertising: earned advertising vs. paid advertising. Paid advertising would be anything […]
Website is Not Most Effective Form of Advertising
Reviews are the most effective form of advertising. In a ReviewInc survey conducted in late November of 2014, with 2,042 respondents comprised of 63% males and 37% females, it was shown that 36.4% most preferred to consult reviews on Google+, Yahoo, Yelp, etc. before making a business service purchase decision. In the same survey conducted […]
Low-Tech Customer Feedback
We recently got a grin from a sign displayed at a local Albertsons asking patrons to give their feedback. It looked very low-tech; almost like an elementary school science fair poster. Perhaps that was intentional, but hey, it did get our attention. However, they did get one thing right; feedback from customers is invaluable. Both small and large […]
86% of Consumers Prefer Provider With Better Reviews
A recent survey comprised of 1,239 random adults in the United States was conducted to determine the influence of online reviews in the selection process of residential services, and here’s what was found: – A heaping 86% stated they were willing to pay more for a service provider that had higher ratings and reviews. – […]
Umami Burger – Turning Collecting Feedback Social
A popular burger chain, Umami Burger, has taken collecting feedback and turned it into a social activity. After your meal, you are given a token like the one pictured here. Then, you are instructed to insert the token into a jar by the entrance of the restaurant to describe your dining experience. Your choices are: “I’ve […]
