Review Site Series: 5-Star vs. Alternate Rating Systems

Welcome back to our Review Site Series! This week we wanted to focus on 5-star vs. alternate rating systems. (Such as a 10-point scale or a simple thumbs up/thumbs down.) Many review sites follow the basic 5-star scale format, but others (such as Zagat, which grades on a 30-point scale) use their own metrics for the […]