Is There Bias in Reviews and Ratings?

Businesses thrive or wither with their online reputation that is driven by their reviews and ratings.  And because 88% of consumers trust reviews as much as personal recommendation, business reviews are getting more attention than ever.  That’s why we wondered how consumers perceive reviews.  Are they balanced? Or, is there a bias in these reviews. […]

New Study Sheds Light on Online Review Bias

New Study on Online Reviews Reveals Significant Gap between Real and Perceived Business Ratings via PR Web July 23, 2013 A new study conducted by review management company, ReviewInc, exposes new insight into the potential “bias” in the ratings businesses receive on public review sites. The study, which surveyed 1,000 consumers and examined over 25,000 […]