Transparency is Key

Last month, David Vinjamuri, a contributor at wrote a response article about the book entitled “Absolute Value” by Itamar Simonson & Emanuel Rosen. In his article, David states that three of the key takeaways from the book are: “1. Online Reviews Make Brands Transparent: It’s no longer possible to dissociate the brand from the […]

Is Search Engine Optimization (SEO) Dead?

If you do a quick Google search on “Is SEO dead?”, you will quickly find dozens of articles claiming that SEO (search engine optimization) is dead. But is it? We dig further into this phenomenon. In recent years, many spammers have attempted to game the system by typing in irrelevant keywords and backlinks in an […]