What Is Online Review Management?
Online review management entails proactively responding to feedback on review sites such as Google, Facebook, and other review sites, sometimes with a review management platform. It is an essential part of today’s digital marketing landscape and any successful marketing strategy.
What are the best review sites for small businesses?
There are thousands of review sites out there, so it really depends on your business niche. Here are just a few worth mentioning – Angie’s List, for service-based businesses, Trip Advisor, for the travel industry, Google My Business for location-based businesses, Facebook, and many more. Simply use your favorite search engine to find more!
What are the best ways to deal with negative reviews online?
When a business is popular, it is hard to avoid negative reviews beyond providing the best customer service possible. The best way to stop the effects of a negative review on a business is to have many more positive reviews. This is standard online review best practices.
Nevertheless, misunderstandings happen, and a customer will leave a bad review. It is important that a business owner responds to a negative review quickly and politely, sharing their side of the story. If needed, offer to make concessions and the negative review can be turned positive! For more tips on handling negative reviews, check out our Negative Reviews Guide.
What is the strategy of Online Reputation Management Service?
Online reputation management service is all about controlling what people see when they search for your business online. The search results include social media, PR efforts, marketing materials, reviews, advertising, search engine optimization, and more.
Review management platforms typically use reports, data and automation to analyze online reviews and create tools that can help build review campaigns.
How ReviewInc Can Help
ReviewInc provides businesses with simple, yet highly effective ratings and reviews software. We empower happy customers with the opportunity to share their good experiences on review sites. 90% of customers report that their buying decisions are influenced by online reviews, according to Marketing Land. ReviewInc’s services do not end there, rather, we also provide several online review management tools to help monitor Internet reviews of their company and mitigate any poor reviews with numerous positive ones.
Clients of ReviewInc have a number of tools at their disposal for managing their online reviews and reputation. A convenient dashboard display gives you an easy-to-understand visual representation of your company’s online reviews, allowing you to quickly sum up public opinion of your services. ReviewInc’s online review management tools also organizes information in a user-friendly way, showing you which reviews are found on which review sites and other relevant information. These convenient online reputation management tools also make drill-down easier for national and regional chain store managers, allowing them to track performance at each of their stores. As an added service, ReviewInc also provides trend tracking for clients.
To learn more about your business’s online reputation, fill out the form on the right to request a FREE Reputation report. You will receive your reputation score, as well as information on your competitors, and more!
Is online reputation management worth the money?
YES! A good reputation is worth a lot due to increased trust in your business. According to Eurekalert, customers are willing to spend 9% more on products from a company with a high corporate reputation.
Reputation helps increase brand awareness, generates free marketing content in the form of reviews and social media posts, and lowers the cost per acquisition. With these benefits, more people will feel connected to your business and will become advocates.
CUSTOMIZABLE ONLINE REVIEW MANAGEMENT SOFTWARE
ReviewInc can be customized to provide the option of receiving email alerts of custom reviews posted within a specific star range. This allows you to quickly respond to disgruntled patrons or to take corrective action. The software also provides the option to leverage positive reviews by posting a live stream of positive reviews as testimonials to your website or fresh content for social media. You can also control who in your organization has access to the data tracked by ReviewInc.
Now you can more effectively engage in active online reputation management and help curate your company’s reputation while managing your business more effectively.
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