Review Management Software: Features & Benefits
Manage your business—better
Get more reviews, respond faster, and strengthen your brand. ReviewInc’s cutting-edge review management software makes it easy.
Why Online Review Management Matters
Nearly half of consumers will research your business online before deciding to buy from you. And people value the opinions of their peers. 9 out of 10 people say web reviews influence their purchasing decisions.
Online review management is essential for building trust with prospects. Think of it as Marketing 2.0, where customers find your company because of your stellar reputation, not just the products or services you offer.
Benefits of Using Online Review Management Software
Whether you’re a startup or an established business, a review management system is an indispensable tool to help you take control of your online reputation.
Here are some of the benefits of using customer review management software:
Real-Time Monitoring
Business review management tools empower your team to respond to customers immediately. Responding right away makes it more likely you can turn a negative review around. And reviews give you valuable information about how to improve your service or operations.
Better Visibility
Search engines like Google look at the number of reviews you have, and your overall rating. They favor companies with good reviews and a solid reputation. Online review management software can help you get more positive reviews to boost your ranking on search engines.
Negative Review Management
Responding to negative reviews shows less-than-happy customers you’re willing to hear feedback and resolve their issues. This can help you earn back their business. It also leaves a good impression on potential customers.
Improved CTR & Sales
There’s a clear connection between reviews, click-through rate, and sales. An increase of just one star on a site like Trustpilot can lead to a 5-9% increase in sales, according to Harvard. And a 2020 study by cxl.com found that review stars can boost CTR by up to 35%.
Time Savings
Whether you run a small boutique shop or a large physician practice, time is money. Reputation management tools are designed to save you time by displaying reviews from different review sites in real time and making it easy to respond. It’s automation at work for you.
Tips to Get More Reviews
Good reviews are a budget-friendly way to build up your business. Here are some ways to get more.
1: Respond to existing reviews.
One of the easiest things you can do right now is respond to existing reviews. This tells potential reviewers you pay attention to customer feedback. And it signals that it’s actually worth their time to write a review.
According to Gartner Digital Marketers’ 2022 Global Software Buyer Trends Survey, “…85% of buyers trust online reviews as much as personal recommendations…”.
2: Ask at the right time.
We’ve all seen online reviews that say, “The item arrived on time and looks great, but I haven’t had a chance to use it yet!” These reviews just aren’t very helpful.
Think about how long it takes after a purchase for customers to get to know your product or service. Time your ask for a review accordingly.
3: Don’t avoid negative feedback.
You should always respond to negative feedback, even when you know it’s unfair or unwarranted. Responding lets prospects know you listen to customer feedback.
Just remember that how you reply to negative reviews matters. Take the high road. Always respond with kindness and empathy.
4: Automate the process.
You have a million and one things to get through each day. But reviews are too important to put on the back burner. Don’t let valuable reviews slip away. If the very thought of chasing down reviews stresses you out, invest in online review management software to help streamline the process.
Why You Need Review Management Software
Life without review management software can be chaotic. Finding, organizing, and displaying reviews and trying to generate more of them takes a lot of time.
If you don’t stay on top of your online reviews, you’re missing an opportunity to manage your brand’s image. Despite your best efforts, there will always be unhappy customers who write negative feedback.
Seeing bad reviews hurts. They won’t go away on their own, and you can’t just delete them. That means you need to manage them. But this is tough without the help of an online review management system.
ReviewInc’s leading review management software gives you complete oversight of your online reputation. Monitor your reviews across dozens of platforms. Quickly spot which sites need focus, and never miss customer feedback again.
Our customizable platform lets you set up campaigns, manage reviews, get valuable customer feedback, send follow-up emails, and analyze consumer sentiment—all in one place.
Ready to Go? Choose ReviewInc Online Review Management Software!
ReviewInc’s platform helps you connect with more than 600 review sites for truly comprehensive coverage. Monitor your reviews and respond to them from a single, easy-to-use platform.
ReviewInc takes security seriously. Our software comes with military-standard security features such as full data encryption and double-encrypted passwords.
Our dashboard can be customized with different filters, enabling you to view the data that’s most important to you.
Ready to get set up with a customized system built for your business?
You may want to consider…
- BEST Online Review Management Software
- BEST Online Reputation Software
- BEST Review Monitoring for Customer Reviews
- BEST Way to Generate reviews
- Optimal Business Reputation Improvement
Plus, the Price Performance LEADER
Frequently Asked Questions
Review management involves monitoring and responding to customer reviews posted online about your brand. This includes dedicated review sites like Trustpilot as well as Google reviews and social media channels.
Every company, regardless of size, should manage their online reviews. This means actively monitoring and responding to all reviews, good and bad. It’s especially important to respond to negative reviews. It demonstrates to the negative reviewer and to potential customers that you care about customer feedback and are willing to make things right.
Without question, managing your online reviews matters. Three out of four customers expect you to respond to a negative review—and provide a solution. But there’s a silver lining when it comes to negative reviews.
Customers look for bad reviews to learn about a company’s weaknesses and see where they could improve. If they see negative feedback about a business—but it seems minor—it can actually make the researcher feel assured.
What’s more, most people are skeptical of perfect or near-perfect ratings. It just seems too good to be true. So, even though it’s somewhat paradoxical, a negative review here and there might actually make prospects more likely to do business with you.
Managing online reviews is a multi-step process that involves monitoring reviews, responding to both negative and positive reviews, generating more reviews, and showcasing positive reviews (i.e., on your website).
To manage reviews effectively, you need a plan. This is where online review management software can be a huge help. A well-designed service will notify you when reviews come in on different platforms and help you respond to reviews and solicit new ones.
Businesses are getting clever about where, when, and how they ask their customers for reviews. Here are just some of the many ways to solicit reviews from your customers:
- Via SMS text or email
- Through social media
- Over the phone
- In person
- Through an in-store device
- On a receipt or invoice
- Via chatbot
- On signage
Review management software can help you solicit more reviews—and time your asks optimally.
The short answer is, maybe. Many review sites explicitly prohibit offering incentives for reviews. This includes Google, Yelp, and TripAdvisor. It’s important to read through the review platform’s policy guidelines before offering incentives, even seemingly benign ones, like small discounts.
Offering incentives for reviews can actually hinder customer trust, so think carefully about whether you want to go this route. Read more about the pros and cons of review incentives.
By far the most important thing a potential customer looks for when considering whether to do business with a company are good reviews. Prospects also look for high star ratings, newer reviews, and responses from business owners.
To a lesser extent, people look for whether a reviewer is named, rather than anonymous. They also look for photos of the product or service, and whether a reviewer made a lot of grammar and spelling mistakes. The verdict: Getting a regular inflow of positive reviews/high star ratings and responding to reviews is vital.
Have questions?
Our team has answers.
