New Consumers Survey Results Are Shocking (2019)
Over the past seven years, ReviewInc conducted strategic yearly studies of U.S. Consumers asking them what they sought out most before selecting a business, service or product. With over 20,000 respondents in total: Review Sites are still the most critical to the purchase decision. In fact, between 2013 and 2019, a huge leap of 10% proved that […]
Superbowl LIII: Marketing at its Finest
Biggest Game of the Season As Superbowl LIII approaches this weekend, the tension is building between both teams. East vs. West. Patriots vs. Rams. Who will win? Or do you even care? There are those folks that watch the Superbowl for the sport itself and there are those that watch solely for the ads. Either […]
Guest Blog: A New Voice on How to Handle Negative Reviews
From Fortune 500 companies to family-owned shops, online reviews have given consumers a powerful new voice and potential customers an inside look. Yet, owners often complain that their businesses are mischaracterized and wonder how to handle negative reviews. A Window On the World of Customer Experiences A review provides a window on the world of […]
Horror Stories of Marketing Fails You Can Learn From
As some of you are celebrating Halloween – the holiday filled with ghosts, goblins and candy, this week’s blog is themed to fit the season. A lot can be learned from horror stories about businesses making marketing fails. Here are some of the worst marketing fails that anyone can learn from. Tasteless Marketing Fails For […]
White Label Software: A One-Stop-Shop
What is a White-Label? In general, white label branding (sometimes called “white labeling”) is a manufacturing and marketing practice in which a product or service is produced by one company and then rebranded by another company to make it appear to be their own. What are the Benefits of White-Label? There are more benefits than risks by adding […]
Is Facebook Influencing Oath Inc’s Privacy Terms
Reactions from Facebook’s congressional hearings have ranged from bemused to downright terrified. Yet while the hearings were going on, other companies were in the process of changing their own privacy terms. From Yahoo to AOL, new privacy terms further detail how the company collects data from its users. A New Eye On Privacy Privacy policies […]
Marketing Mix Investment Gap: Online Reviews
Business owners and executives underestimate the value of investing in online reputation management. A new landmark study by ReviewInc reveals a significant gap in the preferred advertising and marketing mediums of businesses when compared to what consumers actually pay attention to. In May and June 2015, ReviewInc conducted a study of 1,020 U.S. business owners, […]
Review Sites Spending Big Money On “Eyeballs”
If you’ve been watching your favorite sports team, sit-com, drama or news show, you may have seen a commercial for one of any number of review sites. Recently, Apartment Ratings has joined the advertising blitz with TV commercials aimed at attracting more visitors. The more visitors review sites get, the more they can charge for […]
SURVEY: Why DON’T People Write Reviews?
In a survey comprised of 1,160 customers, 59.6% male, and 40.4% female, it was found that what inhibited people from posting an online review was: When sorted by age groups, the findings got more interesting. Below, you can see that people aged 55-64 reported ‘Unwanted Attention’ as the main deterrent for writing an online review, […]
What’s Better Than a Super Bowl Ad for Your Business?
These days, running an ad during the Super Bowl can cost upwards of four million dollars for a 30-second spot. While this gives you a large amount of exposure, it also can do a lot of damage to your wallet. There are two main types of advertising: earned advertising vs. paid advertising. Paid advertising would be anything […]
