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Brand Awareness Brand Management Online Reviews Reputation Management Studies / Surveys Uncategorized

Best Advertising Channel 2018

In the last five years, ReviewInc conducted several studies of over 15,000 U.S. Consumers asking what they seek out most before selecting a business, service or product. Now, with five years of data, the answer is clear: Review Sites are the most critical to the purchase decision and by far the…

neil@smokestudios.co.zaMarch 8, 2018

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Honoring the Victims and Families of 9/11

Make it a habit to tell people thank you. To express your appreciation, sincerely and without the expectation of anything in return. Truly appreciate those around you, and you'll soon find many others around you. Truly appreciate life, and you'll find that you have more…

neil@smokestudios.co.zaSeptember 11, 2017

Brand Awareness Brand Management Google Online Reviews Reputation Management Studies / Surveys Uncategorized Yelp

Top Review Sites Brand Awareness: Unaided vs Aided

A new study, conducted by ReviewInc in November 2016, tested unaided brand awareness of websites associated with business reviews. In the past studies, ReviewInc has conducted research on top review site brands using the latter method. There was a significant difference between the aided and unaided…

neil@smokestudios.co.zaNovember 30, 2016

Reputation Management Uncategorized

Because They Deserve Five Stars

In honor of all those who serve to protect our freedom. Happy Veterans Day

neil@smokestudios.co.zaNovember 11, 2015

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Never Forget

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. - Warren Buffett

neil@smokestudios.co.zaSeptember 11, 2015

Online Reviews Videos

Review Sites Spending Big Money On “Eyeballs”

If you've been watching your favorite sports team, sit-com, drama or news show, you may have seen a commercial for one of any number of review sites. Recently, Apartment Ratings has joined the advertising blitz with TV commercials aimed at attracting more visitors. The more…

neil@smokestudios.co.zaApril 21, 2015

Facebook Google Online Reviews Studies / Surveys Videos Yelp

Move Over Yelp, Make Room for Facebook

ReviewInc surveyed 1,200 U.S. based consumers in March 2015 asking them where they have read or browsed business reviews. Much to our surprise, more consumers identified using Facebook with reading business reviews than Yelp reviews. While so many businesses focus on improving their Yelp…

neil@smokestudios.co.zaMarch 26, 2015

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SURVEY: Why DON’T People Write Reviews?

In a survey comprised of 1,160 customer, 59.6% male and 40.4% female, it was found that what inhibited people from posting an online review was: When sorted by age groups, the findings got more interesting. Below, you can see that people aged 55-64 reported…

neil@smokestudios.co.zaFebruary 4, 2015

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What’s Better Than a Super Bowl Ad for Your Business?

These days, running an ad during the Super Bowl can cost upwards of four million dollars for a 30-second spot. While this gives you a large amount of exposure, it also can do a lot of damage to your wallet. There are two main types…

neil@smokestudios.co.zaJanuary 30, 2015

Uncategorized

Low-Tech Customer Feedback

A sign displayed at a local Albertsons soliciting feedback. We recently got a grin from a sign displayed at a local Albertsons asking patrons to give their feedback. It looked very low-tech; almost like an elementary school science fair poster. Perhaps that was intentional, but…

neil@smokestudios.co.zaJanuary 26, 2015

Uncategorized

Honoring the Victims and Families of 9/11

Top Review Sites Brand Awareness: Unaided vs Aided

Because They Deserve Five Stars

Never Forget

Review Sites Spending Big Money On “Eyeballs”

Move Over Yelp, Make Room for Facebook

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