We conducted a consumer survey where we surveyed over two thousand people to find out what their first reaction would be when they have bad or good experiences with a business/service (such as a plumber, doctor, lawyer, etc), and these are the results:
Overall Observations & Conclusions:
-The desire to give feedback for negative experiences is 17% higher than for positive experiences
-Customers prefer to give feedback privately by a factor of 3x more than writing a review on Yelp or Google
-18-34 year olds are twice more likely to write a review on Yelp or Google than older generations
